Cruz Azul launched its 'Nación Azul' project on Monday, an initiative designed to strengthen the bond between the institution, its players, and the fanbase. The program, originally reported by Record MX, aims to recognize supporter loyalty and offer new experiences through a digital registry.
Fans can register on the website https://nacionazul.cfcruzazul.com/ to receive a lifetime affiliation certificate. This document will include a unique number that will not be reassigned to anyone else. Víctor Velázquez, president of Cruz Azul, explained the importance of this step. "Van a tener su certificado, y posteriormente a lo mejor con una imprenta ya tengas tu certificado de aficionado número X; ése es tu número y va a ser de, pues ahora sí, de por vida y no se va a volver a generar otro número más que ése," he stated.
Currently, registration provides direct access to the club's official store and ticket purchasing portal. But the plans are more ambitious. The board envisions exclusive membership benefits, training experiences, trips, and events in other cities. The ultimate goal is to create greater unity within the Celeste community.
What concrete benefits will Nación Azul offer?
The project is not limited to a simple certificate. The institution plans to use the collected information to design specific initiatives that respond to the real needs of its supporter base. A central aspect will be priority access control based on the affiliation number, something that will gain greater relevance with the construction of a new stadium, a project the club has in the works.
Víctor Velázquez noted they seek a deeper understanding of their fanbase. "Eso es lo que pretendemos, que haya más acercamiento, más conocimiento de dónde está la concentración de nuestra afición," said the executive. He mentioned potential high-concentration areas like Ecatepec, Atizapán, and Tlalnepantla, in addition to wanting to understand the distribution of supporters in Mexico and the United States.
How does this project integrate with the current sporting situation?
The launch of Nación Azul comes during a mixed sporting moment for the team. Cruz Azul sits in tenth place in the Liga MX table, with 9 points from 3 wins and 3 losses in 6 games. Their goal difference is neutral, with 11 scored and 11 conceded. The team arrives from an important 1-3 victory over Necaxa on August 29, a result that broke a negative streak of four consecutive defeats.
However, the title race picture is challenging, as the team is 7 points behind the leader, Club America. The squad also faces significant absences, with Amaury Morales and Gonzalo Piovi currently sidelined. Fans can follow the team's status on our injuries page.
What is the next step for the club and its fans?
The immediate focus is to drive mass registration on the Nación Azul platform. In parallel, the team prepares for its next league commitment. Cruz Azul will host Santos Laguna, the team in 17th place, on September 7 at home. This match represents a key opportunity to add points and climb positions in the standings.
The long-term project is clear: to build an organized community with tangible benefits. The promise of a lifetime number is the first building block. The construction of the new stadium will be the next major step to materialize the access control promised by the board. Meanwhile, supporters can already check the full schedule in our fixtures section and begin their registration for Nación Azul. The team faces Santos Laguna on September 7 at the Estadio Azteca.
